Expert Series Archive
2005 Fall Expert Series: The Impact of People and Relationships on Software Product Management
What are the characteristics of a great product manager? How can expectations be managed when organizing and prioritizing a project portfolio? What are the best approaches to handling tension-filled relationships among program, product and project managers, without compromising the project schedule? Johanna Rothman, renowned management consultant, explores each of these hot topics in an exciting FREE 3-part online series dedicated to helping software managers navigate the sometimes delicate and often complicated relationships that impact software product delivery. Software product and project managers will benefit from her logical, concise and candid discussions and will come away with practical techniques for successful people and project management.
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Once you have registered, you will receive a link to the content you requested. |
Spring 2005 Expert Series: Strategies in Software Product Marketing and Management
Hear perspectives on software marketing, development and management including making the business case, pricing strategies, product positioning and more. Sessions are appropriate for product managers, product marketing managers, project managers, business analysts, requirements analysts, IT executives, quality assurance management, and anyone else responsible for developing better software applications.
| Date |
Presenter |
Event Title |
| May 02 |
John Mansour
CEO, ZIGZAG Marketing, Inc. |
Creating a Compelling Business Case |
| May 11 |
Larry Boldt
VP Customer Management, Orasi Software, Inc. |
Demystifying Software Requirements |
| May 24 |
Jim Geisman
President, MarketShare, Inc. (softwarepricing.com) |
Right Pricing Starts with the Right Product Plan |
| June 08 |
Steven Davis
Director, Requirements Engineering, Orasi Software |
Leveraging the Voice of the Customer for Successful Software Product Development |
| June 16 |
John Mansour
CEO, ZIGZAG Marketing, Inc. |
Product Positioning: It's Easier Than You Think |
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Once you have registered, you will receive a link to the content you requested. |
Winter 2005 Expert Series: Topics in Product Development and Management
Hear perspectives on diverse topics such as: driving growth and efficiency through buying, building or partnering; principles of disciplined problem solving; gate review processes; optimizing product designs through conjoint analysis; and a customer voice case study. Discover best practices for your own product planning and development efforts.
| Date |
Presenter |
Event Title |
| January 11 |
John Krupar
Executive Consultant, Six Sigma Academy |
A Primer on Six Sigma: Principles of Disciplined Problem Solving |
| January 18 |
Dr. Brian Ottum
President, Ottum Research & Consulting |
Optimizing Product Designs: Conjoint Analysis and How It Works |
| January 28 |
Ken Crow
President, DRM Associates |
Creating an Effective Gate Review Process |
| February 08 |
Cara Woodland
Vice President Customer Insights, Innovation Focus, Inc. |
Put a Little Elbow Grease into It: WD-40 Big Blast Case Study |
| February 15 |
David Cahn
President and CEO, CFPIM, Y2G Associates |
Build, Buy, or Partner: A Decision Matrix for Driving Growth and Efficiencies |
| February 28 |
John Mansour
Founder and CEO, ZIGZAG Marketing, Inc. |
Product Management: The Devil is in the Execution |
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Once you have registered, you will receive a link to the content you requested. |
Fall 2004 Expert Series: Topics in Product Development and Management
Hear perspectives on diverse topics such as ethnography, customer interview techniques, synthesis and utilization of customer data, product portfolio management, and the strategic role of today's product manager. Discover best practices for your own product planning and development efforts.
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Once you have registered, you will receive a link to the content you requested. |
Spring 2004 Expert Series: Customer-Based Strategies in Product Marketing and Management
Hear perspectives and discover best practices on how to incorporate the voice of the customer in your planning and development efforts. The series emphasizes when, which, how and why customers have an important role in product development, and the resulting impact of engaging them in the process.
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Once you have registered, you will receive a link to the content you requested. |