John Mansour is the founder and CEO of ZIGZAG Marketing, Inc. In 2001 John packaged 15 years of high-tech industry experience into a 10-step "How To" methodology focused on the execution phases of planning, developing and marketing high-tech products.

Over the course of his career, John functioned in roles ranging from pre-sales, product marketing, product management, director, and vice president with blue-chip companies including MSA and Dun & Bradstreet, mid-market companies including Geac and Symix Systems, and start-ups with really bad names never to be mentioned. John's product experience includes everything from managing a portfolio of legacy products to planning and launching a multitude of new products.