Product Portfolio Management: Maximizing NPD Value

Presented by: Kenneth Crow, President, DRM Associates & Principal, PD-Trak Solutions

Companies face the challenge of how to determine which new product development projects to undertake and how to maximize the value of these R&D investments. The same portfolio management concepts used for years in the financial field can be applied to product development to maximize the value of new product development activities. The specific goals of product portfolio management are: (1) maximize the value of the product portfolio, (2) seek balance in the portfolio, and (3) keep portfolio projects strategically aligned. This live presentation will address practical methods for an integrated portfolio approach to planning new products.