Creating a Compelling Business Case

Presented by: John Mansour, CEO, ZIGZAG Marketing, Inc.

Creating a business case to fund future product development is nothing less than challenging because of the overwhelming number of perspectives, opinions, gut-feels, needy customers, hot prospects, and the like. While all this information may be factual at some level, a business case boils down to the most relevant facts at a given point in time. Hear tips on the simplest ways to create and sell a compelling business case.