Build, Buy, or Partner: A Decision Matrix for Driving Growth and Efficiencies

Presented by: David M. Cahn, President and CEO, Y2G Associates

The presentation will present the critical issues management faces in choosing the appropriate product development strategy to follow. The build, buy, partner matrix decision depends on a mix of business objectives, market demands and financial considerations. Each option offers a tradeoff between risks and rewards that balance profitability, time-to-market, intellectual property control, and go-to-market approach. The presentation will outline a decision matrix and multiple approaches to assist companies in evaluating these opportunities as they arise.